CLEVELAND HIGH SCHOOL TO TRANSITION FROM UNDER ARMOUR TO NIKE AS PRIMARY ATHLETIC APPAREL

Cleveland, TN - June 6, 2023 - Cleveland High School announced today its exciting partnership with BSN Sports to transition from Under Armour to Nike as the school's primary athletic apparel. This decision comes after careful consideration of the needs and preferences of the school's student-athletes and coaches. The change will not happen immediately, allowing for a smooth and organized transition for all sports teams.

Principal Bob Pritchard expressed his enthusiasm for this new opportunity, stating, "We believe that partnering with Nike through BSN Sports will bring significant benefits to our athletic program. This transition will enhance the overall experience for our student-athletes and further support their success on and off the field."

Athletic Director Al Morris also shared his excitement about the partnership, saying, "This collaboration with BSN Sports and Nike opens up a world of possibilities for Cleveland High School's athletic department. With a renowned brand like Nike, we can provide our student-athletes with top-quality athletic apparel and equipment, empowering them to perform at their best."

BSN Sports, the leading marketer, manufacturer, and distributor of sporting goods, will play a crucial role in facilitating this transition. With over 150,000 schools served and a team of more than 3,000 employees, BSN Sports operates out of a vast 930,000-square-foot warehouse, ensuring efficient and reliable distribution of athletic apparel and equipment.

One of the exciting aspects of this partnership is the establishment of a spirit store that will be open 365 days a year. This store will offer a wide selection of spirit items, which can be customized to represent each individual sport. Additionally, Cleveland High School will benefit from exclusive discounts and promotional offers made available through the partnership.

The collaboration between Cleveland High School, BSN Sports, and Nike represents an exciting new chapter for the school's athletic program. Not only signifies a commitment to providing the best resources for student-athletes, it also demonstrates the dedication of Cleveland High School to maintaining its position as a leader in high school sports.