Cleveland City Schools Seeks Input on Communication Efforts

Cleveland City Schools has joined with SCoPE School Surveys to gain input on the district’s communications. School Communications Performance Evaluation (SCoPE) Surveys seek feedback from staff, parents of students, and community members on how they receive information and whether they consider the communication to be effective.

“Through the surveys, we will learn whether people prefer receiving an email, seeing a post on social media, or reading about something in the local paper. We will also find out if we provide enough information about key topics and issues,” explains CCS Director of Schools Dr. Russell Dyer.

SCoPE Surveys are conducted online in a secure portal and take approximately 10-15 minutes to complete. Questions revolve primarily around the district’s communication mechanisms, the effectiveness of communications in critical areas of importance to each audience, and whether the communication is considered to be accurate, timely, and trustworthy. Participants can access the surveys on desktop and laptop computers as well as most tablets and smartphones. The surveys are available in both English and Spanish and participation is completely anonymous.

Cleveland City Schools’ SCoPE Surveys will open until Friday, September 2. Because the reliability of the results increases with the percentage of people taking the surveys, participation is significant.

Once completed, SCoPE then provides reports of the results and an individualized review pointing to school communications program standards based on Cleveland City Schools’ highest and lowest performing areas. This review helps the district identify opportunities to improve communications and prioritize the next steps.

Developed by leaders in school communications, SCoPE Surveys are rooted in research and align with nationally set standards for effective school communication. “We have experienced first-hand how effective communication builds trust. Faculty and staff, parents and families, and community residents all deserve to be informed about their local schools so that they can each do their share in supporting student achievement,” note founders Sandy Cokeley, APR, and Julie Abbott. 

To participate in either a parent or community survey, you can visit For questions on participating, you can send an email to